Their three newest forecasts are titled Rustique Chic, Refine, and Luxe. Kathy Andersson, color marketing manager, speaks in this short video about these 3 stories.
Rustique Chic - Features worn, coated, crackle finishes, drift wood, and may even see the resurgance of oak.
Refine- Scandinavian, creamy whitish greys and rub through's, Navy, fruit wood and exotic woods, even a consumer electronics influence. While at the Vegas market, we saw the beginnings of re-emergence of (dare we say) 'pickled' or white and grey washed woods in occasional pieces, frames and mirrors.
Luxe - Opulence refined and luxurious, a continued trend in silver, (the word is that it is not going anywhere soon), silver glaze over black for kitchen cabinets. As we see gold come back into personal accessories and jewelry, you will see it gain momentum in home, starting with home accessories. The forecast indicates surprise and fun, but not an over the top approach.
The High Point Market will be happening next week, and I am excited to announce we will have a guest blogger who will recap the key messages and standout items from the show. Cori Dunn is a home industry expert who will have great information for us, I can't wait! High Point will be doing a presentation on Swedish design, and impact on the American shelter categories. As the topic of 'design' becomes more important and all encompassing, it is only natural to look again to the Scandinavian influences.
If you are close to a National or regional home furnishings market, I encourage you to go once or twice a year. You will get an amazing amount of insight, and be able to talk to your consumers with authority about what you have seen. It will also recharge your display creativity and give you great merchandising ideas for your design centers and model homes.
The leading US markets are Las Vegas (especially for contemporary and transitional), High Point (traditional and transitional), Atlanta, Chicago. Even regional markets (LA, Dallas, Minneapolis, Boston) have lots to see, as the major manufacturers have at least some presentation. Subscribe to email updates from markets to hear about trends, attend training webinars, see speakers and do networking. Attendees at High Point next week will hear Martha Stewart speak.
Here at Hearth and Home, we will absolutely have the perfect fireplace, mantel and surround to complement current and emerging decor trends for your home buyers. Fireplaces are the focal point of a home, and create an emotional connection with your home buyer like no other category. Visit www.fireplaces.com to see the newest award winning designs, or create your own personal dream fireplace with our exclusive Hearth by Design tool.
Being current and knowledgeable about upcoming decor trends will differentiate your design center and give your home buying consumers an added confidence. Finishes impact most categories in your design center, especially flooring, trim and cabinetry. Setting your design center apart from the rest is important in this competitive market.
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The Design Minds at Hearth and Home Blog is geared to support design center staff and the new construction industry in selling options and upgrades to the new home consumer. Subscribe for updates. Contact Krisann Parker-Brown for merchandising or marketing support of your design center. She will be happy to work with you on your assortment and presentation to ensure you are on track for the upcoming decor trends.
Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems. Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience. Contact her at brownkr@hearthnhome.com or 952-985-6537
