Wednesday, November 11, 2009

Differentiate in the Details - Special Not Spendy Options

I came across a terrific product that made me realize there is still opportunity in the details. is a small company based in Arizona, offering a very basic product, with stand-out design.  Adding small, well-designed details to your homes will help to differentiate them from the competition, as well as offering a profitable option your competitor hasn't thought of. 

Modern House Numbers offers an element of design in an often overlooked detail - house numbers, mailbox numbers and even street curb stencils.  Four up-to-date fonts are available, and the house numbers come in multiple sizes. Wouldn't your home buyers find value in a reasonably priced but incredibly stylish house number as an upgrade?

The website is a treat as well - start by typing in your own house number, and you will automatically see them in each of four available fonts. Wow - '5320' never looked this good before - (SoHo is my personal favorite). The product assortment is simple and clean, just like the product design - aluminum house numbers, mailbox vinyl numbers and curb stencils with all matching type face.

A sustainable product, the numbers are made of recycled aluminum and cut with water jet machinery to lower energy use and contributes no pollutants.

Started by two young architects, Modern House Numbers is definitely filling a product void. See their product at
Bulk orders for your next developments are available.

The Soho is also a terrific but small detail that will help differentiate your home from the competition without using valuable floor space. See sexy footage of the SoHo burning here. At just under 30" square, it offers a lot of style in a small space. In fact it frames in at only 11 1/2" deep.  For those of you reading overseas, the Soho is available internationally!


The Design Minds at Hearth and Home Blog is geared to support design center staff and the new construction industry in selling options and upgrades to the new home consumer. Subscribe for updates. Contact Krisann Parker-Brown for merchandising or marketing support of your design center. She will be happy to work with you on your assortment and presentation to ensure you are on track for upcoming decor trends and your target home buyer.

Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems.

Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience.

Krisann is a member of the Retail Design Institute. Contact her at or 952-985-6537.