Wednesday, February 4, 2009

Free Professional Builder Design Trends Webcast - February 26th


Blu Dot's Desktop Clock Images

'Design' has become even more important to the consumer; manufacturers and retailers who lead are faring better than the masses. Target's "Design For All" campaign, IKEA's presentation of versatile, well designed case goods at a great price, and Design Within Reach/Blu Dot's positioning of owning original designs at accessible prices have helped these parties continue to stand out in an otherwise dismal year in interiors.
Blu Dot believes in democratization of design so much they offer a download for a spiffy desktop clock - click here.


'Differentiation' has become even more important to home builders, as we discussed at IBS. Although most of us are interested in design as it relates to the home industry, many of us are working with a smaller staff (some National builders have eliminated design leadership or design centers entirely) and simply lack the time or opportunity to stay as current on trends as we would like. In times like these, your model homes and design centers need to stand for "Design Leadership" at a competitive price.


Blu Dot's Buttercup Rocker, $849

I am excited to share with you a free webcast on trends hosted by Professional Builder. Register on line to get updates on trends and design.

Professional Builder Presents:
"Design Stars: Winning Homes from the Best in American Living Awards"

Design Stars: Winning Homes from the Best in American Living Awards
Date: Thursday, February 26, 2009
Time: 3:00 PM ET/ 2:00 PM CT/ 12:00 PM PT
Duration: 60-minutes

Register now for this LIVE Webcast highlighting the latest design trends in residential construction and featuring the 2008 Best in American Living judges Grey Lundberg, Jack F. McLaurin and Christy Scanlon and moderated by Senior Editor of Design Susan Bady.


Michael Graves Design™ Whistle Keeper Teakettle
$24.99 TARGET


Also watch out for my upcoming recaps from Las Vegas Furniture and Gift Market, happening next week at World Market Center. I am slated to attend the newest color trends seminar and well as design trend presentations, and new furniture launch receptions. I will recap in a future blog post, please email me if there is any specific information or trend you would like me to research or capture while at market.
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Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems. Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience. Krisann is a member of the Retail Design Institute. Contact her at brownkr@hearthnhome.com or 952-985-6537.