Options Magazine is one of the respected trade publications for the home builder design center audience. In the new edition, check out the article on page 20 that reviews selling through experience, and the differences of shopping patterns by gender. In the home design center environment, we must adapt our selling style to best meet the needs and buying behavior of the homebuyer.
Read the article here by clicking on the cover image of the new edition. Subscribe to electronic mailing of new future editions here (free of charge). For those of you who received a printed copy this week (hopefully few of you in this green focused environment), the issue went to press with several editing errors, you will find a clean copy of the article on line for printing and forwarding.
The Design Minds at Hearth and Home Blog is geared to support design center staff and the new construction industry in selling options and upgrades to the new home consumer. Subscribe for updates. Contact Krisann Parker-Brown for merchandising or marketing support of your design center. She will be happy to work with you on your assortment and presentation to ensure you are on track for the upcoming decor and lifestyle trends.
Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems. Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience. Krisann is a member of the Institute of Store Planners, now the Retail Design Institute. Contact her at email@example.com or 952-985-6537.