Lifestyle Graphics depict a “lifestyle” your consumer identifies with or aspires to. Typically, lifestyle graphics show a large image of the type of person who is likely to buy the product. For industry innovation in lifestyle signing, review your local La-Z-Boy, Target or IKEA location. These retailers are on the cutting edge of this format.
The benefits of displaying lifestyle signing include:
- Consumers will identify with a person or lifestyle depicted
- Lifestyle signing creates an emotional connection to the consumer
- Lifestyle signing can feature diverse individuals and families that align with your home purchasers
- Consumers align themselves with a particular product or brand that relates to their current lifestyle
- Lifestyle signing can be used to draw the right customer to the aligning product offering: First time, Move up, Custom and Active Adult home consumers
- Consumers direct themselves to the section of the design center that most closely aligns with their shopping needs
- Lifestyle signing can contribute a professional merchandised appearance to your design center
- Lifestyle signing can create a focal point in your showroom
Displaying lifestyle signing can support your mission to increase upgrades and option sales in your design center. Check with your major manufacturer partners to get lifestyle signing that fits your target home purchaser.
Here are some examples of lifestyle POS pieces available for design centers offering Heat & Glo, Heatilator and Quadra-Fire fireplaces and hearth systems.
The Design Minds at Hearth and Home Blog is geared to support design center staff and new construction industry in selling options and upgrades to the new home consumer. Contact Krisann Parker-Brown for merchandising or marketing support of your design center.
Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems. Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience. Contact Krisann at brownkr@hearthnhome.com or 952-985-6537
