One of the most exciting parts of my job is creating marketing and merchandising methods to reach specific target markets. I think it is very exciting to see more and more manufacturers, home builders and other shelter categories seek out and reach out to the many rich groups that make up the 'American Consumer'.I love the recent work I have been doing with our Heat & Glo, Heatilator and Quadra-Fire brands, on creating Spanish language signing. It makes so much sense, and the feedback has been outstanding thus far! I have recently also been doing some work with some National home builders on reaching the Hispanic market.
I am very excited to announce an article I wrote on the Hispanic consumer being published in Raising Standards Magazine. Raising Standards magazine is an East Coast publication for design centers, the magazine focus is increasing sales through design center options sales. The photos in the magazine are always beautiful, great to share with your design center staffs. (You don't have to be on the East Coast to get a free subscription)
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Subscribe here (free) :Raising Standards Magazine
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The Design Minds at Hearth and Home Blog is geared to support design center staff and new construction industry in selling options and upgrades to the new home consumer. Contact Krisann Parker-Brown for merchandising or marketing support of your design center.
Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems. Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience. Contact her at brownkr@hearthnhome.com or 952-985-6537
