The latest Traditional Home Magazine (another long standing resource for the traditional design consumer) is pretty much transitional from cover to cover. Clean contemporary prints, large scale pieces, and natural materials combined with existing or antique pieces create a unique and comfortable setting in nearly every photo feature or article.
Heat and Glo Escape Fireplace fits perfectly with Transitional Décor
Consider unique proposals with local furniture stores in your market - negotiate free or reduced costs on furnishings and décor, for use of model home photography, perhaps a mention in your literature or on site, or even giving out a coupon to the home buyer to use at the furniture retailer after closing on their new home. Remember, if the consumer is purchasing fewer new homes, this means they are purchasing less new furniture as well. The July Las Vegas Market education forum is filled with workshops for furniture retailers on generating business creatively.
Libby Langdon (HGTV's Small Space, Big Style) indicates formal living rooms are 'out', and transitional mixes with current pieces are 'in'. Read her article on the 'ins' and 'outs' of home furnishings here.
The article "I'll take it! (and the Sofa, Too)" from the New York Times highlights that buyers (especially in the upper level) are purchasing some models fully furnished, or purchasing pieces of displays in staged display homes. A quote from the article: "The idea of buying a home fully furnished is starting to appeal to more buyers," said Mr. Paul Csik, Sr. VP of American Properties, "especially in buyers of this caliber." (properties in the 1.895 million to 2.995 million range). He goes on to say that the buyers at this upper end are really making a "lifestyle decision" versus a financial one, and interior design can change the way one lives.
The Design Minds at Hearth and Home Blog is geared to support design center staff and the new construction industry in selling options and upgrades to the new home consumer. Subscribe for updates. Contact Krisann Parker-Brown for merchandising or marketing support of your design center. She will be happy to work with you on your assortment and presentation to ensure you are on track for the upcoming decor and lifestyle trends.
Krisann Parker-Brown is the merchandising manager for Hearth and Home Technologies, the leading manufacturer and retailer of fireplaces and hearth systems. Krisann supports design centers and new construction builders in presenting Heat & Glo, Heatilator and Quadra-Fire hearth systems, and consulting on design center merchandising, point of sale and the consumer experience. Krisann is a member of the Institute of Store Planners, now the Retail Design Institute. Contact her at firstname.lastname@example.org or 952-985-6537.